Sanitation Marketing Community of Practice – developing skills to build sanitation markets
Sanitation marketing helps low-income households gain sustainable access to improved sanitation facilities they want and can afford. SanMark treats households as consumers, not beneficiaries of charity and partners with private businesses to deliver products and services that meet their needs.
Developing the market for sanitation means addressing BOTH supply and demand: breaking down the barriers businesses face to entering the sanitation market, and building consumer demand for affordable improved sanitation products and services.
The SanMark Community of Practice is a platform for peer exchange and sharing lessons on how to help sanitation markets reach the poor. We have also developed the 7 step SanMark Process as a tool to assist governments, organisations and sanitation professionals to implement effective SanMark strategies.