Sanitation Marketing Community of Practice Practitioner Training

Application 

The Sanitation Marketing Community of Practice (SanMark COP) is a platform for peer exchange and sharing of ideas and practical lessons on the Sanitation Marketing approach. The initiative brings SanMark practitioners together to help one another improve the design, implementation and evaluation of SanMark activities.

The Sanitation Marketing Community of Practice is an initiative of the WASH Reference Group, supported by the AusAid Innovations Fund and managed by WaterAid Australia. The WASH Reference Group is an Australian-based Community of Practice comprising 25 organisations working on water, sanitation and hygiene promotion in developing countries, including NGOs, research organisations and the Australian water industry.

About the SanMark Practitioner Training

Where and when will the trainings be held?

The SanMark COP is excited to offer a series of face-to-face 3-day Practitioner Trainings in Asia, the Pacific and Africa. Many thanks for your interest in applying to participate in these peer-learning events.

Locations and Timing

Region	Location	Training Dates
Asia	Cambodia	27 Feb - 1 March 2013
Pacific	Fiji	17 Apr - 19 Apr 2013
Africa	Kenya	29 May - 31 May 2013

Target Audience

The Practitioner Training is targeting field-level and program managers and technical advisors responsible for designing, developing, implementing and/or monitoring sanitation marketing activities. The training will be most suitable for:

• Field-level program managers from NGOs or local government
• Technical staff responsible for making decisions about field-level programs
• Staff in direct contact with villages and households within a sanitation market
• Staff from diverse professional backgrounds (business development, marketing, public health, communications, WASH, etc.) are welcome
• Proficiency in English language is required

Learning Objectives

The overall aim for the Practitioner Trainings is for participants to be able to understand and use best practices in designing and delivering a sanitation marketing strategy adapted to local market conditions. Specific learning objectives for the sessions include enabling participants to:

1. Understand the sanitation marketing approach and how sanitation marketing compares and complements other sanitation approaches, including CLTS.
2. Identify the key phases, activities, resources and strategic decisions needed to plan, design and implement a sanitation marketing strategy and program.
3. Understand how demand and supply market research is used to identify appropriate market segments and develop a basic sanitation marketing strategy.
4. Practice using basic steps and tools for product and business model design and testing.
5. Articulate specific opportunities and challenges for different actors (private businesses, government officials, community leaders, program staff) in the development of sanitation markets.
6. Use field-tested tools and tactics to train and interact with key market players, including enterprises and local government officials.
7. Understand the strengths and limitations of pro-poor consumer financing options for sanitation in a market context.

Training Methods and Activities

All Practitioner Trainings are co-facilitated by experienced global Sanitation Marketing specialists, along side guest presenters from local organisations engaged in mature sanitation marketing programs. Sessions use a peer-to-peer learning approach and emphasise practical lessons and skills. The trainings include a mix of classroom-based sessions and practical exposure/site visits. Key activities include:

• Facilitated sessions on sanitation marketing theory and practice
• Guided site visits to sanitation enterprises and exposure to village-level activities and consumers
• Case studies and problem-based learning exercises evaluating what works and does not work in different market contexts
• Practice use of sanitation marketing design and implementation tools, including sanitation product costing tools, business model development tools, logical framework template, sample M&E indicators, and program checklists

Each of the three trainings follow a similar core curriculum, but are tailored to specific local conditions and draw on available local and regional expertise and experience. Participants will receive a Training Certificate upon completion of the course.

Training Schedule and Pre-Work Exercises

Successful applicants will receive a detailed training schedule and training packet prior to arrival in the training host country. Participants will be expected to conduct 2 short pre-work exercises in their home country or target area prior to their arrival. The training program will be quite intensive and will include group and individual assignments. Participants will be expected to attend all training events and sessions.

Training Costs

The SanMark Community of Practice will cover:

• All training fees
• Lunches and morning and afternoon teas during the training days
• Travel costs of field visits

Participants will be required to cover:

• Airfares to and from the training venues
• Accommodation, food (not otherwise provided) and other incidental costs.

Note: International agencies will be expected to support local partners with these costs.

Selection Criteria

A maximum of 40 successful applicants will be invited to join each training.

Criteria for selection includes:

• Experience and interest in applying Sanitation Marketing within current role
• Evidence of ability to apply learning from the training to current or planned work
• Enthusiasm, commitment and energy
• Field-level program managers and regional/technical staff supporting Sanitation Marketing activities on the ground
• WASH Reference group members and local partners will be given preference
• Limitations to numbers of participants from a given country or agency may apply

Application Process

To apply for practitioner training, please follow these five steps below:

STEP 1	Applicants should fill in the Application Form below and submit via the sanitation marketing website by the closing date.
STEP 2	An automatic receipt of application will be sent back to you via the website
STEP 3	Successful applicants notified by notification dates.
STEP 4	Successful applicants must confirm acceptance of training invitation by final registration date. Acceptance of training invitation must be accompanied by a letter from the applicant’s manager indicating that they have budget approval to participate.
STEP 5	Full training pack including pre-work exercises sent to registered participants by email.

The key dates for fulfilling the five steps are outlined below:

Key Dates	Cambodia Training	Fiji Training	Kenya Training
Closing date for applications	Fri 4th January 2013	Fri 8th February 2013	Fri 22nd March 2013
Successful applicants notified	Mon 14th January 2013	Mon 18th February 2013	Fri 12th April 2013
Closing date for final registration and support letter from manager	Fri 25th January 2013	Fri 8th March 2013	Mon 29th April 2013
Training pack sent to registered participants	Fri 1st February 2013	Fri 15th March 2013	Mon 6th May 2013
Training dates	27 February - 1 March 2013	17-19 April 2013	29-31 May 2013

Apply Now