Below is a list of some Sanitation Marketing resources. This list will be updated regularly. If you would like to submit a website, blog, document or video we would love to hear from you! Please contact email@example.com
Coming soon: NEW downloadable tools for SanMark implementation
Blogs and Websites
Water and Sanitation Program (WSP)
Background and Theory
Who Buys Latrines?
Jenkins, M (2004) Who Buys Latrines? Where and Why? Sanitation and Hygiene Series, Field Note, The World Bank Water and Sanitation Program (WSP).
Why People want Latrines
Jenkins, M & Curtis, V (2005) ‘Achieving the “good life”: Why some people want latrines in rural Benin’, Social Science & Medicine 61 (2005) 2446-2459.
USAID, Sanitation Bibliography, A list of references and links to information on sanitation in developing countries.
Jenkins, M & Sugden, S (2006) Rethinking Sanitation: Lessons and Innovation for Sustainability and Success in the New Millennium, Human Development Report Office, Occasional Paper, UNDP.
Decision-making for Sanitation
Jenkins, M & Scott, B (2007) ‘Behavioural indicators of household decision-making and demand for sanitation and potential gains from social marketing in Ghana’, Social Science & Medicine 64 (2007) 2427-2442.
Cairncross, S (2004) The Case for Marketing Sanitation, Field Note, The World Bank Water and Sanitation Program (WSP).
Sanitation for the Poor
Tremolet, S, Kolsky, P & Perez, E (2010) Financing On-Site Sanitation for the Poor: A Six Country Comparative Review and Analysis, WSP Sanitation Global Practice Team, Technical Paper WSP.
Microfinance for WASH
Netherlands Water Partnership (NWP) and IRC International Water and Sanitation Centre (2007) Microfinance for Water, Sanitation and Hygiene: An Introduction.
Opportunities for Sustainable Microfinance in WASH
Mehta, M (2008) Assessing Microfinance for Water and Sanitation: Exploring Opportunities for Sustainable Scaling Up, Prepared for the Bill & Melinda Gates Foundation, India.
Evans, B, Van der Voorden, C & Peal, A (2009) Public Funding for Sanitation: The many faces of sanitation subsidies, Water Supply & Sanitation Collaborative Council (WSSCC).
Demand and Supply
Supply Chain Analysis
Water and Sanitation in Kampong Speu, Cambodia, Supply Chain Analysis and Strategy Development (2009) Prepared for Lien Aid and the World Toilet Organisation by Emerging Markets Consulting.
Program Guidance for Creating Change
Water Supply and Sanitation Collaborative Council (WSSCC) and World Health Organisation (WHO) (2005) Sanitation and Hygiene Promotion: Programming Guidance.
Supply Chain Assessment for Latrines
Roberts, M, Tanner, A & McNaughton, A (2007) Supply Chain Assessment for Sanitary Latrines in Rural and Peri-Urban Areas of Cambodia, Prepared for The World Bank Water and Sanitation Program (WSP).
Demand and Supply in Cambodia
Salter, D (2008) Identifying Constraints to Increasing Sanitation Coverage: Sanitation Demand and Supply in Cambodia, Field Note, The World Bank Water and Sanitation Program (WSP).
An Introduction to SaniFOAM
Devine, J (2009) Introducing SaniFOAM: A Framwork to Analyse Sanitation Behaviours to Design Effective Sanitation Programs, Global Scaling Up Sanitation Project, WSP Working Paper.
Distribution and Sales Strategies
Making Markets Work for the Poor
Tschumi, P & Hagan, H (2008) A synthesis of the making markets work for the poor (M4P) approach, UK Department for International Development (DFID) & Swiss Agency for Development and Cooperation (SDC).
Market Approaches for Development
Heierli, U (2008) Market Approaches that Work for Development: How the private sector can contribute to poverty reduction, Swiss Agency for Development and Cooperation (SDC).
Financing for the Bottom of the Pyramid
Rao, AS (2007) Financing Innovations for the Bottom of the Pyramid Market, Paper presented at Asia-Pacific Regional Workshop on Grass Root Innovation for Policy Makers.
Doing Business with the Poor
Co-chairs: Reuel Khoza (Eskom), John Manzoni (BP) & Julio Moura (GrupoNueva), Doing Business with the Poor: A Field Guide, Learning Journeys of Leading Companies on the Road to Sustainable Livelihoods Business, World Business Council for Sustainable Development.
MicroFranchises to Address Poverty
Magelby, K (2006) MicroFranchises as a Solution to Global Poverty. Paper cited in the USAID sponsored case study “What Works: Healthstore’s Franchise Approach to Healthcare,” published by WRI firstname.lastname@example.org
The Pyramid Protocol
Simanis, E & Hart, S (2008) The Base of the Pyramid Protocol: Toward Next Generation BoP Strategy, second edition, Cornell University.
Devine J. Sanitation Marketing As An Emergent Application of Social Marketing: Experiences From East Java. Cases in Public Health Communication & Marketing. 2010; 4:38-54.
Nhelma, M (2012) Rural Sanitation Marketing: The Malawi Experience, Water Supply & Sanitation Collaborative Council.
Community-Led Total Sanitation (CLTS)
Recent Developments in CLTS
Kar, K & Pasteur, K (2005) Subsidy or self-respect? Community led total sanitation. An update on recent developments, IDS Working Paper 257.
CLTS in South Asia
Sanan, D & Moulik, SG (2007) Community-Led Total Sanitation in Rural Areas: An Approach that Works, WSP Field Note.
Plan UK and IDS Handbook on CLTS
Kar, K & Chambers, R (2008) Handbook on Community-Led Total Sanitation, Prepared by Plan UK and Institute of Development Studies.
CLTS Experiences and Issues
Chambers, R (2009) Going to Scale with Community-Led Total Sanitation: Reflections on Experience, Issues and Ways Forward, Institute of Development Studies (IDS).
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Latest Blog Post
Sanitation Marketing - Wednesday, May 22, 2013
Thinking of implementing a sanitation marketing program? Your first step is market research. Market research dramatically improves your understanding of the motivations and behaviours of consumers, suppliers and regulators in the sanitation market.
Here are 7 tips on how to design, implement and analyse low-cost market research in partnership with local partners. The tips are based on my experiences working with Environmental Health Officers in three districts in Malawi.
Check out the following links for some great information and details about market research:
Sanitation Marketing for Managers: Guidance and Tools for Program Development.
Human Centered Design Toolkit.
If market research is so important why not hire a professional market research firm to help me out? If you have enough cash and time I say go for it! But remember that engaging professional market researchers can be expensive and they often require long lead times prior to commencing the research. Also getting out there and learning about the market for yourself can offer you with important insights that can’t be presented in a consultant’s report and flashy Powerpoint. Many big companies now encourage their product managers to spend time interacting with their target customers.
So here are my top 7 tips for conducting low-cost, market research:
Tip 1: Literature review - Search, search and then search again for existing data
Prior to designing the research program all relevant literature and datasets must be gathered. This should include national demographic and health surveys plus government and NGO reports. If you have chosen a specific area make sure you visit the local NGOs and government departments. Avoiding replication in data collection can save you time and money, plus more importantly, it prevents the local villagers from getting survey fatigue.
Tip 2: Choosing a suitable partner – who is really working at the village level?
Your next step is identifying a suitable partner to work with you to conduct your research. You may want to identify a government or NGO partner. Or there may be a local community group that could offer support in the research process. A good idea is to go to the village level and ask what organisations are engaged in health- or sanitation-related projects. This will give you a sense of who is really making waves in the sanitation sector at the grassroots level.
On behalf of the Sanitation Marketing Community of Practice and our host organisation WaterSHED Cambodia, we are very excited to launch the first day of SanMark practitioner training in Kampong Cham Province, Cambodia! Keep watching our website for further updates as the training progresses. We are looking forward to 3 fantastic training days!..
The Sanitation Marketing Community of Practice is pleased to announce our fourth webinar. This webinar will explore the relationship and complexities between sanitation marketing and community-led total sanitation (CLTS). To join this webinar please click HERE. (https://sas.elluminate.com/m.jnlp?sid=2012135&password=M.ECFAF82C4D49F85BD2CDC3D7171190)..
A new report by Sophie Trémolet of SHARE (Sanitation and Hygiene Applied Research for Equity) is now available online. The report entitled 'Sanitation Markets: using economics to improve the delivery of services along the sanitation value chain', provides a critical assessment of the role of sanitation economics in maximising the potential of SanMark activities.
The report offers the following actions that link economics and sanitation:
Make the case for
New webinar dates for February and March 2013 have been announced! Webinar 4 on Sanitation Marketing and Community-Led Total Sanitation (CLTS) will now be held on Thursday the 7th of February 2013. This session will explore how these two approaches to demand-driven sanitation can be compatible and complimentary. We will examine the practical implications of integrating SanMark and CLTS.
Webinar 5 on Reaching the Poorest will now be held on Wednesday the 13th of March 2013. This ses..
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