Below is a list of some Sanitation Marketing resources. This list will be updated regularly. If you would like to submit a website, blog, document or video we would love to hear from you! Please contact firstname.lastname@example.org
These training resources were used at our Practitioner Trainings by Danielle Pedi and Mimi Jenkins in their presentations and follow the steps in undertaking sanitation marketing programs.
Introduction to Sanitation Marketing (490 KB)
Assessing Favourable Conditions (1117 KB)
Conducting Consumer Market Research (1269 KB)
Conducting Market Research - Supply Chains (3252 KB)
Product Design for Sanitation (8665 KB)
Supply Chain and Business Model Strategies (2844 KB)
Demand Creation and Product Promotion (3845 KB)
Roles and Functions in the new sanitation market (181 KB)
Tips for Implementing and Monitoring Programs (521 KB)
Blogs and Websites
Water and Sanitation Program (WSP)
Background and Theory
Who Buys Latrines?
Jenkins, M (2004) Who Buys Latrines? Where and Why? Sanitation and Hygiene Series, Field Note, The World Bank Water and Sanitation Program (WSP).
Why People want Latrines
Jenkins, M & Curtis, V (2005) ‘Achieving the “good life”: Why some people want latrines in rural Benin’, Social Science & Medicine 61 (2005) 2446-2459.
USAID, Sanitation Bibliography, A list of references and links to information on sanitation in developing countries.
Jenkins, M & Sugden, S (2006) Rethinking Sanitation: Lessons and Innovation for Sustainability and Success in the New Millennium, Human Development Report Office, Occasional Paper, UNDP.
Decision-making for Sanitation
Jenkins, M & Scott, B (2007) ‘Behavioural indicators of household decision-making and demand for sanitation and potential gains from social marketing in Ghana’, Social Science & Medicine 64 (2007) 2427-2442.
Cairncross, S (2004) The Case for Marketing Sanitation, Field Note, The World Bank Water and Sanitation Program (WSP).
Sanitation for the Poor
Tremolet, S, Kolsky, P & Perez, E (2010) Financing On-Site Sanitation for the Poor: A Six Country Comparative Review and Analysis, WSP Sanitation Global Practice Team, Technical Paper WSP.
Microfinance for WASH
Netherlands Water Partnership (NWP) and IRC International Water and Sanitation Centre (2007) Microfinance for Water, Sanitation and Hygiene: An Introduction.
Opportunities for Sustainable Microfinance in WASH
Mehta, M (2008) Assessing Microfinance for Water and Sanitation: Exploring Opportunities for Sustainable Scaling Up, Prepared for the Bill & Melinda Gates Foundation, India.
Evans, B, Van der Voorden, C & Peal, A (2009) Public Funding for Sanitation: The many faces of sanitation subsidies, Water Supply & Sanitation Collaborative Council (WSSCC).
Demand and Supply
Supply Chain Analysis
Water and Sanitation in Kampong Speu, Cambodia, Supply Chain Analysis and Strategy Development (2009) Prepared for Lien Aid and the World Toilet Organisation by Emerging Markets Consulting.
Program Guidance for Creating Change
Water Supply and Sanitation Collaborative Council (WSSCC) and World Health Organisation (WHO) (2005) Sanitation and Hygiene Promotion: Programming Guidance.
Supply Chain Assessment for Latrines
Roberts, M, Tanner, A & McNaughton, A (2007) Supply Chain Assessment for Sanitary Latrines in Rural and Peri-Urban Areas of Cambodia, Prepared for The World Bank Water and Sanitation Program (WSP).
Demand and Supply in Cambodia
Salter, D (2008) Identifying Constraints to Increasing Sanitation Coverage: Sanitation Demand and Supply in Cambodia, Field Note, The World Bank Water and Sanitation Program (WSP).
An Introduction to SaniFOAM
Devine, J (2009) Introducing SaniFOAM: A Framwork to Analyse Sanitation Behaviours to Design Effective Sanitation Programs, Global Scaling Up Sanitation Project, WSP Working Paper.
Distribution and Sales Strategies
Making Markets Work for the Poor
Tschumi, P & Hagan, H (2008) A synthesis of the making markets work for the poor (M4P) approach, UK Department for International Development (DFID) & Swiss Agency for Development and Cooperation (SDC).
Market Approaches for Development
Heierli, U (2008) Market Approaches that Work for Development: How the private sector can contribute to poverty reduction, Swiss Agency for Development and Cooperation (SDC).
Financing for the Bottom of the Pyramid
Rao, AS (2007) Financing Innovations for the Bottom of the Pyramid Market, Paper presented at Asia-Pacific Regional Workshop on Grass Root Innovation for Policy Makers.
Doing Business with the Poor
Co-chairs: Reuel Khoza (Eskom), John Manzoni (BP) & Julio Moura (GrupoNueva), Doing Business with the Poor: A Field Guide, Learning Journeys of Leading Companies on the Road to Sustainable Livelihoods Business, World Business Council for Sustainable Development.
MicroFranchises to Address Poverty
Magelby, K (2006) MicroFranchises as a Solution to Global Poverty. Paper cited in the USAID sponsored case study “What Works: Healthstore’s Franchise Approach to Healthcare,” published by WRI email@example.com
The Pyramid Protocol
Simanis, E & Hart, S (2008) The Base of the Pyramid Protocol: Toward Next Generation BoP Strategy, second edition, Cornell University.
Devine J. Sanitation Marketing As An Emergent Application of Social Marketing: Experiences From East Java. Cases in Public Health Communication & Marketing. 2010; 4:38-54.
Nhelma, M (2012) Rural Sanitation Marketing: The Malawi Experience, Water Supply & Sanitation Collaborative Council.
Community-Led Total Sanitation (CLTS)
Recent Developments in CLTS
Kar, K & Pasteur, K (2005) Subsidy or self-respect? Community led total sanitation. An update on recent developments, IDS Working Paper 257.
CLTS in South Asia
Sanan, D & Moulik, SG (2007) Community-Led Total Sanitation in Rural Areas: An Approach that Works, WSP Field Note.
Plan UK and IDS Handbook on CLTS
Kar, K & Chambers, R (2008) Handbook on Community-Led Total Sanitation, Prepared by Plan UK and Institute of Development Studies.
CLTS Experiences and Issues
Chambers, R (2009) Going to Scale with Community-Led Total Sanitation: Reflections on Experience, Issues and Ways Forward, Institute of Development Studies (IDS).
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