WaterAid GMB Akash Panos

Webinar 3: Demand Creation & Promotion

Date: Wednesday 5th December 2012


This session looks more closely at critical steps and features of demand creation and promotional strategies to increase consumer purchase of sanitation products and services. Drawing on case study examples, this session looks at consumer market research, sales and marketing strategy design, tools and tactics, and linkages to broader behaviour change communication and social mobilisation efforts.


Ari Kamasan is the Sanitation Marketing Specialist at the Water and Sanitation Program of the World Bank, providing technical advice in sanitation marketing for WSP East Asia and the Pacific countries. He has worked as a pioneer on sanitation marketing implementation and scaling up processes in Indonesia. Ari Kamasan has over ten years of experience in commercial marketing in Indonesia especially in the fast moving consumer goods industry. 


The World Bank Water and Sanitation Program (WSP)

WSP Sanitation Marketing Toolkit

Global Scaling up Rural Sanitation Project

Communication Tools Menu for Implementing a Sanitation Marketing Plan

A recording of the webinar and power point slides are available to download below. Please click the link below and you will be directed to the Blackboard Elluminate site. From there the webinar will automatically download. The power point slides are available by clicking the icon. If you have any trouble accessing these please contact us at info@sanitationmarketing.com and we can talk you through the steps.

Recording available here

Webinar 3, Ari Kamasan, Demand creation and product promotion Webinar 3, Ari Kamasan, Demand creation and product promotion (1994 KB)


YouTube videos of Sanitation Marketing in Indonesia:


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