This session looks more closely at critical steps and features of demand creation and
promotional strategies to increase consumer purchase of sanitation
products and services. Drawing on case study examples, this session looks at consumer market research, sales and marketing strategy design,
tools and tactics, and linkages to broader behaviour change
communication and social mobilisation efforts.
Ari Kamasan is the Sanitation Marketing Specialist at the Water and Sanitation Program of the World Bank, providing technical advice in sanitation marketing for WSP East Asia and the Pacific countries. He has worked as a pioneer on sanitation marketing implementation and scaling up processes in Indonesia. Ari Kamasan has over ten years of experience in commercial marketing in Indonesia especially in the fast moving consumer goods industry.
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NGOs, lending agencies, and the public sector are hard at work in meeting the global sanitation target. But what about the private sector, and what about the families that do not want to wait for the next NGO to knock on their door with a better toilet? Over the past couple of years, the Water and Sanitation Program’s (WSP) Sanitation Marketing strategy in Bangladesh has tried to address these concerns by stimulating the supply and demand of hygienic sanitation facilities through the mobilization of local entrepreneurs. The objective of Sanitation Marketing is for families to have the desire and the agency to move up the sanitation ladder on their own.
WASH (water, sanitation and hygiene) for everyone, everywhere. It’s a vision for the future at the heart of global development dialogues. The UNICEF/WHO Joint Monitoring Programme (JMP) has led work to propose what future WASH goals, targets and indicators should be between now and 2015. But how are WASH practitioners going to work differently to realise a vision of universal access to WASH?
Managed by the International WaterCentre with the support of the Australian Government Dep..
Today, 19 November 2013, marks the first ever UN recognised World Toilet Day. This day aims to bring attention to the sanitation crisis and recognise that 2.5 billion people worldwide still lack access to improved sanitation. This recognition at a global level is a clear sign that the international community is realising the importance of addressing the global crisis.
Happy World Toilet Day everyone!
Plan Tanzania acting as Executing Agency (EA) for the Global Sanitation Fund in Tanzania invites suitably qualified firms/organisations to submit detailed proposals to undertake the development of Sanitation Marketing Strategy and support its implementation for the UMATA Programme in Tanzania. The assignment is expected to take 16 Months.
The applicant must be a legal entity registered in Tanzania or in their country of origin with the right to enter ..
Starting from working in his father's toilet business in the UK, Andy Narracott quickly became interested in exploring the lack of sanitation globally and saw the potential market for sanitation products elsewhere. Through building partnerships, Clean Team has been created to introduce a sanitation market in Kumusi, Ghana with the vision of moving beyond in the future. Have a look at this great read on Clean Team's journey in sanitation marketing here. (http://www.forbes.com/sites/skollworldforu..