This session looks more closely at critical steps and features of demand creation and
promotional strategies to increase consumer purchase of sanitation
products and services. Drawing on case study examples, this session looks at consumer market research, sales and marketing strategy design,
tools and tactics, and linkages to broader behaviour change
communication and social mobilisation efforts.
Ari Kamasan is the Sanitation Marketing Specialist at the Water and Sanitation Program of the World Bank, providing technical advice in sanitation marketing for WSP East Asia and the Pacific countries. He has worked as a pioneer on sanitation marketing implementation and scaling up processes in Indonesia. Ari Kamasan has over ten years of experience in commercial marketing in Indonesia especially in the fast moving consumer goods industry.
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