The second webinar of the Sanitation Marketing Community of Practice will explore product and business model design in sanitation marketing. We are very lucky to have Jeff Chapin from IDEO together with Danielle Pedi from WASH Catalyst present on key steps for the design of
new products, services and business models. Sanitation marketing is
about helping improve access to products that households want and can
afford. This means applying design thinking to re-design the user's
experience with sanitation, and looking closely at the supply side to
make sure new products can be profitably delivered by local enterprises.
Jeff Chapin works as a designer at IDEO Boston (www.ideo.com) and has worked on numerous projects focused on WASH in the developing world. He strongly believes in a user-led approach to design; engaging local communities in the research, ideation and testing that leads to new products, services and businesses. His collaboration with iDE on a rural sanitation project in Cambodia led to the design of a precast concrete catchment box that helped catalyze a sanitation marketplace and has led to the sale and installation of 50,000+ latrines and the generation of 40+ new businesses in rural Cambodia. His project portfolio also includes the design of hand-washing stations in Vietnam, mass-produced latrine slabs in Kenya and an urban sanitation services business in Ghana.
Jeff frequently lectures on the topics of social innovation, green design, global health and product design, and has taught courses at Stanford University, Harvard University, MIT and Technisches Universitaet (TU) Muenchen. Jeff holds an MS in Product Design from Stanford University and a BSE in Engineering from Princeton University.
NGOs, lending agencies, and the public sector are hard at work in meeting the global sanitation target. But what about the private sector, and what about the families that do not want to wait for the next NGO to knock on their door with a better toilet? Over the past couple of years, the Water and Sanitation Program’s (WSP) Sanitation Marketing strategy in Bangladesh has tried to address these concerns by stimulating the supply and demand of hygienic sanitation facilities through the mobilization of local entrepreneurs. The objective of Sanitation Marketing is for families to have the desire and the agency to move up the sanitation ladder on their own.
WASH (water, sanitation and hygiene) for everyone, everywhere. It’s a vision for the future at the heart of global development dialogues. The UNICEF/WHO Joint Monitoring Programme (JMP) has led work to propose what future WASH goals, targets and indicators should be between now and 2015. But how are WASH practitioners going to work differently to realise a vision of universal access to WASH?
Managed by the International WaterCentre with the support of the Australian Government Dep..
Today, 19 November 2013, marks the first ever UN recognised World Toilet Day. This day aims to bring attention to the sanitation crisis and recognise that 2.5 billion people worldwide still lack access to improved sanitation. This recognition at a global level is a clear sign that the international community is realising the importance of addressing the global crisis.
Happy World Toilet Day everyone!
Plan Tanzania acting as Executing Agency (EA) for the Global Sanitation Fund in Tanzania invites suitably qualified firms/organisations to submit detailed proposals to undertake the development of Sanitation Marketing Strategy and support its implementation for the UMATA Programme in Tanzania. The assignment is expected to take 16 Months.
The applicant must be a legal entity registered in Tanzania or in their country of origin with the right to enter ..
Starting from working in his father's toilet business in the UK, Andy Narracott quickly became interested in exploring the lack of sanitation globally and saw the potential market for sanitation products elsewhere. Through building partnerships, Clean Team has been created to introduce a sanitation market in Kumusi, Ghana with the vision of moving beyond in the future. Have a look at this great read on Clean Team's journey in sanitation marketing here. (http://www.forbes.com/sites/skollworldforu..